SocialMedia ~You get it, but know how to effectively utilize?

You may understand the importance of SM (SocialMedia), but very likely you’re unable to recognize an effective implementation within the day to day functions of your business. You get the WHY but not the HOW…

You are in luck, because this is an EXCELLENT example... I had done business with this company and they were following up with me via email.  Please note that this was not only a necessary communiqué, but certainly wanted and/or welcomed.

The point: it wasn’t an email BLAST/SPAM with Zero Value.  Quite the contrary; this was an important step in the process. They seized this opportunity to make us aware of additional SM presence whereby we could maintain contact with the organization all the time and benefit by being ‘in the know’ of events, specials, etc…

But wait…that’s not all… Because we were also invited to have a chance to tell them: ‘Why we love their COMPANY‘ via video. The grand prize is a year’s worth of free visits. Outstanding!

What just happened? We’ve just been asked to enter a contest to communicate our video testimonial. I was really impressed. These folks really get it.  So I called and told them so…

Understanding importance of SM is just a good start...

Understanding the importance of SM is just a start

Turns out they’d hired a 3rd party to handle this component of their marketing efforts. Which indicates they also understand their limitations, ie, they outsourced the process to a firm that specializes in this type of work.

After being referred to this company, based in Chicagoland, I visited their website. Tap tap tap & click… BOOM!

Im on their site…first words I’m greeted with: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs

They go on further to state their intentions/business focus: “Our management team is focused on doing the things we love…creating great work, developing great products and working with great people.” Assume this was a quote via Jon Schepke, President and Founder. Need any help with YOUR SocialMedia presence??



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